Analyzing Customer Relationship Management case Essay

Analyzing Customer Relationship Management case - Essay Example Customer relationship management is something that cannot be done haphazardly. Indeed, to achieve a workable customer relationship management, one needs to put in place a lot of factors that would come together to form what would be known as a strategic plan. Perhaps the presence of a strategic plan for customer relationship management is one major different between a customer relationship management that works and one that does not work. By a customer relationship management that works, reference is being made to a customer relationship management that goes a long way to ensure that customers are pleased and that they make decisions out of what they have seen to continue doing business with a particular company or organization. In today’s contemporary business world, a lot of business managers have only being concerned with putting to practice any customer management theory they hear without taking time to research into what each customer management theory should be made up o f. For a management that is geared towards enhancing customer relationship management for instance, such as a management would recruit all necessary components that make a strategic plan for customer relationship management workable and result oriented. Such as a strategic plan would inculcate the principles of social media team, which has been identified as one of the world’s most modern means of succeeding in customer relationship management. In the plan therefore, there are four levels of social generations for the company. These four levels may well represent five years whereby one of the levels is implemented in each of the years. The four levels of social generations are discussed below. Level 1 – Generation of Social Relationship – Year 1 Though customers are the major money makers for every business, it is important that business owners and customer relationship managers see customers as an integral and socially bonding part of their companies. Most ofte n than not, customers are seen as a reserved part of the business. For this reason, the customer is seen to be useful only when the company is sure to make some earnings from them. It has however been proven that this is an unworkable principle for maximizing the impact customers can make in a business financially. Though customers do not have defined portfolios in the running of business expect when they are shareholders,

Research in business critical analysis Essay Example | Topics and Well Written Essays - 1500 words

Research in business critical analysis - Essay Example Trend in the wave of globalization, with its effects of unifying behaviour and practices across the world however promises to bridge the diversity gap and it is important to understand the extent of existing gap in order to succeed in foreign operations. This review focuses on developed information on ethical and legal environments in the East Asia to inform a study that seeks to identify significant legal and ethical factors in the region. Review History of legal and ethical environments in East Asia International law establishes the basis for legal factors in a multinational corporation’s environment. An organization that operates in the international scope is subject to treaties between the host country and the countries in which the corporation operates. Secondary to the treaties may be laws in the host country and laws in the countries of operation and these requires knowledge of contemporary legal environment for a multinational corporation in order to integrate all appl icable laws in the organization’s scope of operations. Some of the bases of legal requirements for the multinational corporations, according to Mayer and O’Toole, have been â€Å"bribery, competition, cronyism, and public governance,† human rights and fair treatment of stakeholders (2013, p. 159). History of the East Asia region suggests existence of longitudinal and cross sectional differences in the region’s macro-environment to require a point analysis. Political environment in the region has changed with secondary effects on social, economic, and legal issues and this suggest legal and ethical environment in the region are dynamic. Differences in social perceptions across the region’s countries also mean that applicable ethical issues may vary and multinational corporations that operate of intend to operate in the region must be sensitive to such differences, however small they may seem. The legal environment that remains susceptible to politic al forces also remain dynamic within and across countries and multinational corporations must not only be informed of existing legislations, but must be mindful of the level of volatility of political environments in each member country of the East Asia region. Existence of many levels of legislative authority such as regional and bilateral and incorporation of the region’s developed legislation in international agreement with countries that wish to trade with members of the region explain diversity in the legal environments. This is because the regulations by the different levels remain binding on operations within their jurisdictions and the vast number of such levels in the region means that numerous regulations exist and the regulations may change with changes in leadership within each level of legislative authority (Ebrey, Waithall and Palais 2009, p. 20; Cheng and Cheng 2010, p. 12, 13). Dynamism in the values, which could be effective on ethical values among the region ’s natives and ethical obligations among foreign corporations, has also been reported in the area. Expansion of the region’s economic potentials in the 1990s let to infiltration from other cultures such as the West. Western values and formalities became benchmark and led to criticisms of the region’s values and practices. Even though the region managed to resist assimilation of the western culture in total, the two cultures have