Inquiring Minds Want to Know 1 2 Essay - 869 Words

First and foremost for any case study, the reader must first understand what they are researching and why. Penton Media, a publisher of business trade magazines such as Industry Week, Machine Design, and Restaurant Hospitality, was the subject of this particular case study. Upon reading the case study on Penton Media, the reader learns that Penton Media has made great progress in the growth of their company through a six year period, 1992-1998, based on the research results provided. Ken Long, Penton Media’s Director, stated in 1998 that there was a growing belief that Penton Media was generating fewer services than in the past. In 1992, Penton Media was reaching out to their readers by having them request product information through†¦show more content†¦Upon defining the research question(s), the investigative questions need to be identified throughout the case study. For this case, the investigative questions are: What are the percentages of readers/subscribers us ing the reader service cards currently in comparison to the years past? If there is a decline detected in the usage of reader cards, what are the alternative methods that they are using to contact businesses and companies? Is there any way to implement different strategic means of these methods to enhance advertising revenue? After identifying the investigative questions, the management questions are the next step on the management-research question hierarchy. The management questions for this case include: Will Penton Media experience a decline in revenue due to the alternate methods of advanced advertising technology of customer inquiry stimulation? Penton Media will need to make a management decision is the last step for the hierarchy. In this case, Penton Media will need to decide whether to terminate the use of reader service cards in the magazines they advertise and replace the advertisements with alternate methods of advanced technology advertising. If they do decide to imple ment a more strategic technologically advanced method of advertisement, the readers and subscribers will be able to directly contact businesses and companies they are interested in on a presentShow MoreRelatedInquiring Minds Want to Know--Now! Question Seven Eight Essay820 Words   |  4 PagesCase Study Assignment Four: Inquiring Minds Want to Know--Now! Question Seven: Assume you are compiling your research report. How would you present the statistical information within this case to the Industry Week decision maker, the manager who must decide whether or not to continue to publish reader service cards? 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