Marketing of product Essay Example | Topics and Well Written Essays - 500 words

Marketing of product - Essay Example Broadly speaking, situational factors are any of a host of factors that can steer consumer sentiment in any given direction.   As stated, these can be any number of factors; however, lifestyle, culture, and economic considerations make up some of the most important of these.   With respect to the question at hand, one need only consider a cultural situation in which drinking energy drinks high in sugar, caffeine and other highly processed and/or unnatural ingredients is something that is traditionally deemed unhealthy and/or frowned upon.   Such is the case in many Nordic countries where soft drink marketing has faced an uphill battle to gain market share due to a great deal of prior cultural bias with reference to such highly unnatural drinks.  Similarly, with respect to the market for tires, one can of course quickly consider that the economic consideration would factor heavily into the way in which the consumer dealt with the issue of choice.   Due to the fact that the c onsumer approaches the market for tires in a distinctly different way than he/she might approach the market for an energy drink, the utility of price differential becomes a key concern as to the consumer a set of tires is a set of tires.   As long as they are more or less comparable, this situational factor is satisfied.   To each of these two examples any one of the situational factors that have been listed, as well as a great litany of others might apply; however, for the purposes of clarity, only the two which have been listed have been expounded upon.